CARRIE JINYUE WANG



Discovery.




Project Background

The Need of the Current Fishing Community


(01)
Fishing Population is Growing


By 2024, China’s recreational fishing population has reached 162 million, an increase of over 10 million from 2023’s 147 million, maintaining a steady annual growth rate of around 5%. As fishing culture continues to grow, the number of anglers is expected to keep rising, creating new market opportunities.
--- 2022 China Fisheries Sports Industry Development Report


(02)
Anglers Are Getting Younger

In 2022, China's fishing market size exceeded 20 billion RMB, with an expected annual growth rate of 10%. By 2027, it is projected to reach approximately 35.4 billion RMB, according to the.
--- 2022 China Fisheries Sports Industry Development Report

(03)
The Fishing Market is Rapidly Expanding
Valued at around USD 567 billion in 2024, the global fishing market is projected to reach nearly USD 770 billion by 2029. Recreational and sports fishing gear continues steady growth, fueled by outdoor leisure and online retail trends.


(04)
Digitalization is Reshaping the Fishing Experience


Smart devices, AI assistants, and mobile platforms are transforming how anglers connect, learn, and fish. This wave of innovation makes fishing more accessible, personalized, and community-driven—blending technology with tradition for a new era of angling.