Painpoints
We collected feedback from 10+ current users aged from 35 to 65 and conducted 3 interviews to gain a deeper understanding of their pain points and needs.
The user flows that took our users from the landing page to any subpage had multiple points of friction or action buttons for the elderly.
The daily, weekly andd monthly data and trends representation are not explicit for users, making it difficult for users to interpret patterns over time.
The data is objective for users to relate to their personal sleep progress or feel a sense of accomplishment.