Shangyu aims to create a multifunctional platform that integrates fish detection, social networking, education, shopping, and more. By leveraging advanced technology and thoughtful services, we provide users with a richer fishing experience.
HWM question
How might we promote the digital transformation of the fishing industry?
How might we promote the digital transformation of the fishing industry?
Shangyu positions itself as a trusted authority in the fishing industry, offering precise support through expert recommendations, AI insights, and guidance to help users improve their fishing success.
As China’s leading fishing technology brand, Shangyu is dedicated to delivering localized tech solutions for the recreational fishing community, catering to anglers of all skill levels. By integrating AI technology with educational and interactive features, the platform creates an easy-to-use and engaging fishing experience, becoming a knowledgeable companion for every fishing trip.
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Market Sizing
By 2022, the number of recreational fishermen in China is expected to reach 140 million, with a stable annual growth rate of 5%. It is projected that by 2028, the number will reach approximately 187.6 million. This trend reflects the growing enthusiasm for recreational fishing nationwide and the expanding opportunities in related industries.
--- China Fisheries Sports Industry Development Report 2022
China's Fishing Market
In 2022, China's fishing market size exceeded 20 billion RMB, with an expected annual growth rate of 10%. By 2027, it is projected to reach approximately 35.4 billion RMB, according to the.
--- China Fisheries Sports Industry Development Report 2022
I evaluate our potential market competitors using two key metrics:
Dynamic: A modern, youthful feel that target younger audience
Streamlined: Simplicity, efficiency, and minimalism
General: Include multiple service areas
Specialized: Focus on specific service area
Streamlined: Simplicity, efficiency, and minimalism
General: Include multiple service areas
Specialized: Focus on specific service area
Context
They showcase their fishing gear, outfits, and even create trends like “fishing-inspired fashion,” which has popularized items such as bucket hats and fishing vests. As fishing evolves from a static, older demographic activity into a youthful and dynamic lifestyle pursuit, the app must cater to both the seasoned 18-35 age group and the growing number of younger, style-conscious, and tech-savvy anglers.
Questionnaire
A questionnaire was designed for fishing lover aged from 18 to 35 with different experience levels, with the aim of identifying the pain points faced by them when they want to do fishing related activities. A total of 24 participants complete the surveys and we are able to interview 3 of them.
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Empathy Map
Anglers are seeking for a comprehensive tool or community prioritizing relaxation, social connection, and practical learning, seeking a minimalist app to enhance their fishing experiences through education, planning, and tracking.
With the interview of four selected candidate, I’m able to create the empathy map based on what they say, think, do and feel.
User Persona
the beginner anglers
need support for fishing knowlegde including techinques and gears to support his trip with a groups of freinds
the intermediate anglers
need practical and personalized suggestions for specific targets and enhance the fishing techique
the advanced anglers
need exploring more and more exicting and unique fishing experience and sponsor for such activites