Jun 2024 - Jan 2025
Shangyu is my solo entrepreneurship mobile application for a fishing guide AI company. I have partnered with (1) product manager, (1) data scientist and (4) developers to finish the project from 0 to 1.
During the process, I’m the main Creative Director, Product Designer, User Experience Researcher, and Accessibility Tester.
- Market Research
- Business Model
- User Research
- Information Architecture
- Wireframes
- High Fidelity Prototype
- Usability Testing
Highlight
HMW Question
How might we design for
the digital transformation of the fishing Industry?
How might we design for
the digital transformation of the fishing Industry?
Shangyu leverages AI to make every step of fishing smooth and effortless. By integrating fish detection, learning, social, and shopping features into one platform, we provide full-cycle support that helps everyone enjoy fishing. It will always be an intelligent companion that truly understands every angler.
Initial Challenge
The challenge is how to design a digital ecosystem that bridges technology and community—offering diverse anglers personalized guidance, social connection, and a sense of belonging.
Although the younger generation relies on high-tech tools and digital platforms, fishing remains a deeply social and cultural activity, where connection and shared experience matter as much as skill.
There are so many different factors that might impact cause the failure of bait, the new anglers need to learn lots of information to master fishing