Who is the main user
With the acceleration of modern life and advancements in media technology, matchmaking is no longer merely a passive arrangement dictated by parental orders. Instead, it has become an active choice for urban youth seeking to establish intimate relationships. In the context of contemporary society, transitioning from “strangers” to “intimate relationships” has become exceedingly challenging. The quickened pace of life and scarcity of leisure time have driven individuals seeking matchmaking to pursue more efficient platforms. Consequently, the format of matchmaking has evolved from one-on-one and group matchmaking to the “assembly line” style facilitated by the internet.
Users' goals and Frustrations are identified
We kicked off this project by conducting surveys with people who ever took matchmaking events.
The interviews focused on gathering key information and helping us understand the trigger and obstacle during matchmaking events. The surveys ends up with 102 inputs from different age groups.
in current matchmaking event
According to the surverys, we realized that most of people are afraid of matchmaking becuase of appearnace anxiety or appearance stereotype when they first meet each other. Meanwhile, the historical context of matchmaking makes the youth feel awkwardness and embarrassness. The environment usually force two strangers to express themselves unnaturally, leaving illusory feelings to each other.