Nov 2022 - Dec 2024
Role
Creative Director
· Created visual identity for Fuzz Lab and executed brand strategy via logo, shop sign, menu, tutorials, posters, and other in-store decoration with brand guidelines
· Conceptualized, designed and deployed comprehensive and responsive website that generated 24.2k clicks within 3 months, generating 700+ online appointments and 21k IG followers
Fuzz Lab is a specialized art studio dedicated to personalized craftsmanship. The studio provides a creative environment for designing and producing custom rugs, bear figures, and stationery. Through a hands-on approach, participants engage in the process of crafting unique pieces that serve as both functional and artistic expressions.
Key words
Fuzzy, Warth, Modern Minimalist, Playful, Warm, Artistic
Version 1
The logo incorporates a cluster of three rounded tuft-like shapes, each with a smiling face, reinforcing a friendly, approachable, and creative brand identity.
Typography : Caraque (Bold Melted)
a soft, rounded, and slightly irregular font, complementing the handmade, artistic theme of the studio
Version 2
The initial Fuzz Lab logo conveyed playfulness but lacked a strong representation of fuzziness and tactile craftsmanship. To create a more distinctive identity, the design evolved into a hedgehog motif, a natural symbol of softness, texture, and warmth. This shift enhances brand recognition and better aligns with Fuzz Lab’s focus on handcrafted, tactile artistry while adding a memorable, character-driven element.
Conceptualization
Typography: Ziclets (Medium)
Final logo
I have designed and deployed websites with a focus on performance and search visibility. I’m able to embed the right keywords to ensure Fuzz Lab remains searchable on the internet and use Google Analytics to analyze search queries, optimize user engagement, and enhance overall SEO effectiveness.