ATX Wildlife

This zine utilizes the power of typography, with legibility and readability, to showcase the features of common wild animal existing in Austin.

Date
2023 Spring

Role
Researcher / Designer / Author

Type
Branding

Austin is a diverse and dynamic environment that provides habitat for many different types of wild animals. The city is located in central Texas, with a variety of ecosystems nearby, including forests, grasslands, and riverine environments. This diversity of habitats means that Austin is home to a wide range of wildlife, from small mammals and reptiles to larger predators, from native species and well-adapted plants.

MATERIAL

Neenah classial ® stipple papers - Text 80
Neenah ® Folding Board Vellum - Cover 125 (Recycled Paper)

TYPOGRAPHY

Articulate CF
DoUbLeBaSs
Cardo
Snell Roundhand

SIZE
5.5 x 8.5 (inch) - 14 x 21.5 (cm)
6 x 8.5 (inch) - 15.2 x 21.5 (cm)

TECHNIQUE

Inkjet
Screen Printing 网版印刷

PUBLICATION IN
The University of Texas Design Lab

This As you embark on this journey you will discover...the wild animals that inhabit this unique and diverse region. But this exploration is not just about nature - it’s also about us. As we explore the natural world around us, we come to understand more about ourselves, our place in the world, and our relationship with the environment. We learn to appreciate the beauty and diversity of the natural world, and to recognize our responsibility to protect and preserve it for future generations.

This zine collects five common wild animals existing in Austin, including:
- the common/great tailed grackles
- Mexican free-tailed bat
- Eastern fox squirrels
- Raccoons
- white-tailed deer

They are dispensable part of the city of Austin and reflect the living condition of this environment.

In this project, I customized the logo figure, deformed from existing type choice, created the color palette and designed the tufting menu for Fuzz Lab. In addition to basic branding elements, opening poster, ins post, and stickers attract more potential Fuzz Lab customers online and in-store.